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Model Precious Lee for 11 Honoré – wearing matching floral silk shirt and pants Model Precious Lee for 11 Honoré – wearing matching floral silk shirt and pants
Model Precious Lee for 11 Honoré – wearing matching floral silk shirt and pants. Art Direction by RoAndCo Model Precious Lee for 11 Honoré – wearing matching floral silk shirt and pants. Art Direction by RoAndCo

11 Honoré

Founded by Patrick Herning in 2016, 11 Honoré is the first off-the-runway, size-inclusive multi-brand shopping site. The company's founders were seeking a refined visual experience to attract the kinds of luxury brands they wanted to collaborate with. We delivered an elevated yet approachable identity that ensures its customers feel both celebrated and welcomed.

  • Brand Identity
  • Web Design
  • Art Direction
  • Print
11honore.com
11 Honoré custom wordmark designed by RoAndCo 11 Honoré custom wordmark designed by RoAndCo
11 Honoré custom letterhead, hang tags, business cards and envelopes, print design and branding c11 Honoré custom letterhead, hang tags, business cards and envelopes, print design and branding c
Close up of 11 Honoré embossed envelopes with 11 H seal, print design and branding by RoAndCo Close up of 11 Honoré embossed envelopes with 11 H seal, print design and branding by RoAndCo
Close up of Patrick Herning custom embossed business card, print design and branding by RoAndCo Close up of Patrick Herning custom embossed business card, print design and branding by RoAndCo
Close up of embossed 11 Honoré hang tags, print design and branding by RoAndCo Close up of embossed 11 Honoré hang tags, print design and branding by RoAndCo

Art Direction

The photo art direction quite literally honored the power of femininity in all its forms. We art-directed models Precious Lee and Candice Huffine to stand proud and be themselves while showcasing the various brands 11 Honoré carries.

Model Precious Lee wearing floor length floral coat, Ad campaign. Art Direction by RoAndCoModel Precious Lee wearing floor length floral coat, Ad campaign. Art Direction by RoAndCo
Woman in colorful jacketWoman in colorful jacket
Model Precious Lee wearing white designer shirt and black sunglasses, Ad campaign. Art Direction by RoAndCo Model Precious Lee wearing white designer shirt and black sunglasses, Ad campaign. Art Direction by RoAndCo

E-COMMERCE DESIGN

11 Honoré's e-commerce website utilizes content-driven commerce principles and best-in-class UX. We used elegant details and thoughtful custom tools to create a seamless Shopify experience that allows for discovery of product while driving conversions and customer retention.

Model Candice Huffine wearing matching blue top and pants, Ad campaign. Art Direction by RoAndCo Model Candice Huffine wearing matching blue top and pants, Ad campaign. Art Direction by RoAndCo
Model Candice Huffline wearing navy blue satin with pink piping PJ set, Ad campaign. Art Direction by RoAndCo Model Candice Huffline wearing navy blue satin with pink piping PJ set, Ad campaign. Art Direction by RoAndCo
Model Candice Huffline wearing red power suit with dramatic sleeves, Ad campaign. Art Direction by RoAndCo Model Candice Huffline wearing red power suit with dramatic sleeves, Ad campaign. Art Direction by RoAndCo

Credits

Photographer Ungano & Agriodimas Stylist Dotty Pratt Production Apparently Jack

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Our Work

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