Shop With Google: Holiday 100 ‘22
We partnered with Shop with Google to reimagine the idea of a holiday gift guide. In an season marked by Editor-selected product lists, we created the Holiday 100, celebrating the items that we were searching for in 2022. From under-the-desk treadmills to STEM toys—the list compiles 100 gift ideas inspired by actual search trends into one shoppable destination. Colorful, engaging and educational, the Holiday 100 positions Google as the best place to begin every shopping journey while also alleviating the stress of finding the perfect holiday gift.
- Brand Identity
- Web Design
- Publication Design
- Art Direction
- Packaging
- Campaign
- Copywriting
- Influencer Gifting
WEB DESIGN
We created a microsite focused on discovery and transparency. Pairing playful UI elements with bold colorful imagery and editorialized content to keep shoppers engaged and excited.
ART DIRECTION
Spotlighting key products and categories with bold and colorful photography, we created a warm and refreshing visual language for the Holiday 100. Animation and movement punctuate the microsite experience, moving the user through the page.
PUBLICATION DESIGN
Alongside the microsite, we created an editorial printed gift guide that highlights the products on the list and the trends that inspired their searches.
INFLUENCER GIFTING
To launch the Holiday 100 we created a gift box featuring three standout items from the guide to be sent to select creators.
