Young Guns

The One Club for Creativity asked RoAndCo to create the identity for its Young Guns 15 award, which recognizes the vanguard of creative professionals 30 years old and under. We imagined receiving the award as a symbolic fortune-telling moment in which, by winning, the recipient’s career is set in motion and success begins to come their way; the award itself is a lucite cube containing a sphere shape reminiscent of a crystal ball. In accompanying animations, both shapes emerge from illuminated clouds of color, as if they're suspended in space and time. In all other iterations of the identity leading up to the award ceremony, the crystal ball and the cube are portrayed separately, but in the final award they come together as one.