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Row DTLA Brand bookRow DTLA Brand book
Row DTLA Brand book, branding and print design by RoAndCoRow DTLA Brand book, branding and print design by RoAndCo

Row DTLA

ROW DTLA is a 30-acre commercial, retail, and culinary development in the heart of historic Downtown Los Angeles. Inspired by the area's iconic row warehouses, RoAndCo partnered with Atlas Capital and Runyon Group to create an identity system, street nomenclature, on-site wayfinding graphics, and collateral to transform a once-industrial neighborhood into a vibrant and culture-filled destination.

  • Brand Identity
  • Naming
  • Illustration
  • Brand Book
Row DTLA gradient logo Row DTLA gradient logo
Row DTLA gradient logo, branding by RoAndCoRow DTLA gradient logo, branding by RoAndCo
Row DTLA custom numbers detail, branding and print design by RoAndCoRow DTLA custom numbers detail, branding and print design by RoAndCo
Row DTLA detail close up, branding and print design by RoAndCoRow DTLA detail close up, branding and print design by RoAndCo

Brand Identity

ROW DTLA's logo is both a literal and metaphoric interpretation of the word ground-breaking, reflecting the grand nature of the ROW DTLA footprint. The branding and illustrations celebrate the vibrant, sun-drenched pastel tones of Downtown L.A., also drawing inspiration from the neighborhood’s layers of history. The three-dimensional architectural illustrations allude to ROW DTLA being more than just a place of interest, but an impactful artistic experience.

Row DTLA Brand Book stack, branding and print design by RoAndCoRow DTLA Brand Book stack, branding and print design by RoAndCo
Row DTAL Brand Book interior spread, branding and print design by RoAndCoRow DTAL Brand Book interior spread, branding and print design by RoAndCo
Row DTLA Brand book interior spread - "The place that unites the best." Branding and print design by RoAndCoRow DTLA Brand book interior spread - "The place that unites the best." Branding and print design by RoAndCo
Row DTLA architectural infographic, branding and print design by RoAndCoRow DTLA architectural infographic, branding and print design by RoAndCo
Row DTLA Brand book infographic spread Row DTLA Brand book infographic spread
Row DTLA architectural infographic Row DTLA architectural infographic
Row DTLA illustrated map, branding and print design by RoAndCoRow DTLA illustrated map, branding and print design by RoAndCo
Row DTLA building exterior with custom logo, branding by RoAndCoRow DTLA building exterior with custom logo, branding by RoAndCo
Row DTLA interior signage and directions with custom engraved logo, branding by RoAndCoRow DTLA interior signage and directions with custom engraved logo, branding by RoAndCo
Row DTLA aerial image of buildings and landscape, branding by RoAndCoRow DTLA aerial image of buildings and landscape, branding by RoAndCo

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